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Cloud Kitchens Turning Up The Heat In India’s Food Delivery Paradigm
- India's food delivery ecosystem is changing rapidly on the back of advanced technology, a shift in eating habits and the gig economy.
- Cloud kitchens are shaping the country's food and beverage industry, with faster order processing and delivery times on online food delivery platforms. The low entry barriers and the little requirement of capital have given rise to the likes of unicorns like Rebel Foods.
- With the tech-led approach of players in the ecosystem, customer data is being leveraged to gauge demand and make more informed and data-driven decisions to drive sales.
- As of now, the country's cloud kitchen market is expected to cross the $3 Bn mark by FY31.
- Biryani By Kilo (BBK) raised $9 Mn (INR 72 Cr) in its Series C funding round led by Alpha Wave Ventures. Curefoods secured INR 200 Cr (about $25 Mn) from Flipkart cofounder Binny Bansal's fund Three State Ventures and made multiple acquisitions in the food sector. And FreshMenu recently bagged $6.5 Mn or INR 50 Cr.
- Incorporated in 2019 by Karan Tanna, Ghost Kitchens currently runs more than 15 self-owned cloud kitchens in Mumbai and Ahmedabad and partners with over 1,200 restaurants across 40 cities in India.
- Bengaluru-based Kitchens@ offers shared kitchen solutions to food brands and provides space for expansion and solutions for scaling up.
- Founded in 2011, Rebel Food is the IPO-bound cloud kitchen startup, housing popular brands such as Faasos, Behrouz Biryani and Sweet Truth.
- The Gurugram-based food delivery chain, Salad Days, has been running on a bootstrapped model, operating 21 cloud kitchens in total.
- Cloud kitchens are spearheaded by budding and aspiring chefs and restaurateurs who saw an opportunity to build full-fledged businesses in this segment.
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