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Cloudbrink’s legal issues shine spotlight on growing field of reputation management
- The ongoing legal saga surrounding Cloudbrink Inc. involves allegations of fraudulent conduct that have drawn attention from the Securities and Exchange Commission and the Department of Justice — and in the midst of this turmoil, the company has pursued a strategy to elevate its online reputation and burnish the image of Chief Executive Prakash Mana.
- Blue Ocean Global Technology, a New York-based marketing agency that promotes itself as “your brand and reputation management partner.” has engaged with Cloudbrink earlier this year. The marketing agency’s work on behalf of Cloudbrink, a high-performance connectivity and security service provider, includes an interview with Mana posted on its website, and it maintains a personal webpage for the Cloudbrink executive.
- Google reviews for Cloudbrink included testimonials that highlighted the “product’s reliability, ease of setup and helpful support team.” Coincidentally, names associated with the posted Google reviews matched those listed on the leadership page or affiliated as bloggers for an organization called Girl Power Talk, whose co-founders are Sameer Somal and Rachita Sharma, top executives of Cloudbrink’s reputation management partner Blue Ocean.
- Cloudbrink’s engagement with Blue Ocean reflects the growing influence of the secretive online reputation management field. The reputation management software market alone has been valued at $5.2 billion in 2024 and is projected to grow at an annual rate of 13% between now and 2031.
- The focus of the reputation management business has shifted in recent years from being reactive to proactively managing the online presence of executives and companies encountering adverse headwinds in the press or social media.
- DMCA is one of a host of tools available to reputation management firms seeking to deliver for their clients. The U.S. Congress held hearings in 2020 to discuss reform of DMCA.
- Google currently controls nearly 90% of the global online search market and the number of DMCA requests for content removal that are submitted to Google annually has grown at an astounding rate.
- Cloudbrink’s engagement of Blue Ocean to improve its online image offers just one example in a sea of activity by companies seeking to shape the online narrative.
- The reputation management software market alone has been valued at $5.2 billion in 2024 and is projected to grow at an annual rate of 13% between now and 2031.
- The DMCA filing against SiliconANGLE’s story was created using a backdated article technique to remove the Cloudbrink story published last December. Fraudulent DMCA takedown notices using the same technique on Tumblr were also submitted against SFGate, co-owned along with the San Francisco Chronicle by Hearst Publishing.
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