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Salesfuel
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CMOs to Direct Higher Spending on Digital Marketing Projects
- CMOs plan to direct higher spending on digital marketing projects.
- According to the CMO Survey, marketing budgets have reached a new low of 7.7% of the total budget.
- Businesses anticipate a 12.7% growth in digital marketing spending next year.
- CMOs face pressure to make their investment in technology pay off, as 55% admit a gap between expected and actual outcomes.
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