Co-op is offering a £10 discount on a minimum £40 purchase to members following a recent cyber attack that led to data theft.
The promotion, valid for a week, aims to recover from the incident and normalize trading across the grocery chain's 2,300 stores.
The cyber attack compromised member data, resulting in system shutdowns and disruption to fresh stock deliveries, causing customer complaints.
The discount may be a proactive move to boost sales and regain member trust, though opinions differ on its effectiveness.
Retail consultant Catherine Shuttleworth suggests practical support for data security might be more impactful than a discount.
The offer is seen as a gesture of appreciation to Co-op's 6.5 million members, but the retailer currently has no plans to offer fraud prevention services.
Shuttleworth estimates the cyber attack cost Co-op 'millions of pounds' in lost sales, making the discount a call for customers to return.