Coinbase has expanded globally with new country leads in Argentina, Brazil, Central America, South Korea, Singapore, the UK, Europe, and West Africa.
Each lead will focus on building regional user communities, supporting developer ecosystems, and driving localized crypto adoption.
The new hires are part of Coinbase's strategy for global onchain growth, aiming to serve as liaisons between the Base ecosystem and global crypto builders.
Base's ambitious 2025 roadmap includes scaling to $100 billion in onchain assets, onboarding 25 million global users, and attracting 25,000 developers to the network.