<ul data-eligibleForWebStory="true">Chennai-based coliving startup Truliv receives a strategic equity investment from Bennett, Coleman & Co. Ltd (BCCL) at a valuation of INR 356.50 Cr.The financial terms of the deal were not disclosed.Truliv plans to use the investment to expand into new cities, enhance its tech platform, and enter segments like holiday homes and retirement living.The startup aims for an annual revenue of INR 200 Cr in the next three years.BCCL, also known as The Times Group, is a Mumbai-based media conglomerate with major brands like The Times of India and The Economic Times.Truliv reported a revenue of INR 15.55 Cr and a net loss of INR 3.4 Cr as per the financials for the year ended March 31, 2024.The strategic investment from BCCL will help Truliv expand its presence and enhance technology solutions according to cofounder Ranjeeth Rathod.Founded in 2019, Truliv offers coliving spaces, raised $2 Mn in seed funding, and plans to expand to cities like Bengaluru, Pune, and Hyderabad.Truliv competes with other coliving startups like Stanza Living, Colive, Zolo Stays, and NestAway.Investors are interested in coliving startups due to their growth potential driven by changing lifestyle preferences.Coliving investments are seen to offer higher returns than traditional real estate with increased occupancy rates and scalable models.In a report by Colliers India, the coliving sector is expected to grow 5X from INR 4,000 Cr in 2025 to nearly INR 20,000 Cr in 2030.Investors are showing interest in the coliving sector, with companies like Stanza Living also raising significant funds.Truliv aims for significant growth with the strategic investment from BCCL.The coliving sector in India is attracting attention due to its potential for high returns and rapid expansion.The news was reported on Inc42 Media.