Gmail may soon introduce a new functionality called 'Shielded Email' which allows users to create email aliases.
This feature is similar to Apple's 'Hide My Email' functionality and aims to generate unique email aliases within the existing Gmail domain.
The purpose of email aliases is to provide users with a way to give out unique addresses to different companies, maintaining control over their email communication.
While the exact details of how Shielded Email will work are yet unknown, it may impact email senders' bounce rates and deliverability if Gmail users widely adopt email aliases.