Conifer, a startup founded by engineers from Lucid Motors and Apple's electric car project, has closed a $20 million seed round for their electric hub motor.
The company's motor uses more abundant ferrite magnets instead of rare earth elements, reducing costs and supply chain risk.
Conifer's proprietary stator offers higher efficiency and power while being half the size of comparable options.
The drop-in electric hub motor targets the small mobility space, allowing customers to replace existing hub motors without major design changes.