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Consumer and privacy predictions for 2025
- Kaspersky's Security Bulletin 2024 identified key consumer cyberthreats and trends shaped by global events, technological advances and evolving user behaviour.
- Last year, we suggested charity-related scams would increase globally, but the anticipated boost could not be confirmed.
- In line with our expectations, VPN and proxy service usage surged across various countries. Cybercriminals are exploiting popularity by spreading malicious applications disguised as legitimate VPN tools.
- Our prediction that play-to-earn (P2E) gaming platforms would attract cybercriminals was confirmed, with multiple cases highlighting the sector’s vulnerabilities.
- AI's ubiquity will transform it from a novelty into an indispensable part of moder life, with opportunities and risks becoming more pronounced.
- Cybercriminals are expected to capitalize on the excitement surrounding major gaming, console and film releases.
- A significant uptick in fraud related to fake subscription offerings is anticipated.
- Australia is considering legislation to ban children under 16 from using social media platforms like Facebook, Instagram, TikTok and X.
- Political polarization is expected to fuel a rise in cyberbullying exacerbated by the global reach of social media platforms.
- Privacy regulations in 2025 are set to hand users more control over their personal data than ever before.
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