<ul><li>Shopify sees offline segment as a key growth lever in 2024 and beyond, with a 32% year-over-year growth in gross merchandise value (GMV).</li><li>Shopify plans to leverage its point-of-sale system to bring more digital capabilities into the in-store journey by migrating functionality from its core online business.</li><li>Consumers prefer to visit physical stores during their shopping journey, with 33% preferring stores without digital aids, 25% preferring stores with digital technologies, and 14% preferring digital orders for on-site pickup.</li><li>Shopify is integrating features like email capture at offline checkout to enable more effective marketing and personalized offers based on consumer preferences.</li></ul>

Consumers’ Click-and-Mortar™ Expectations Shape Shopify’s Future

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