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Content Strategy in Immersive Technology — My Startup Journey
- NYU graduate started a startup that can convert any visual content into 3D format live and at a lower cost.
- Prototypes were developed such as a screensaver and phone cases to experience 3D without wearing glasses.
- The team conducted market research to identify a target audience and partnered with content creators to sidestep copyright issues.
- They had initially thought streaming services would be ideal for their product, but discovered people are passively watching and crave more interaction.
- They also explored a K-pop campaign for their 3D solution.
- The startup is a minimum effort to experience a material-free freedom.
- The solution helps bridge access to an abstracted virtual world that exists in the material world.
- The Digitally of 3D is a way to relive experiences instead of just presenting what happened before.
- The core problem is reconnecting with the original vision of the founder, which stems from a desire to connect in a world of isolation.
- The true value lies in the ability to experience material-free freedom and bridging the gap between the virtual and physical world.
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