<ul><li>Sanjeev Bikhchandani, the founder of Nakuri.com, took a jab at newer companies that use multiple measures of unit economics.</li><li>He said that, founders should clearly communicate about their profitability in the interest of corporate governance.</li><li>"Founder should give bad news early and not disguise the unit economics... Contribution margin 1, contribution margin 2, contribution margin 3 is all rubbish. Sach bol do (Say the truth)," he said.</li><li>Bikhchandani, an investor in Zomato and Policybazaar, advised business founders to achieve profitability and decrease costs even if it hurts. He even urged founders take huge wage cuts to swiftly reach profitability.</li></ul>

'Contribution margins 1, 2, 3 are rubbish, Sach bol do': Naukri.com's Bikhchandani

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