<ul><li>The F&B industry has two main survival strategies: focusing on sustainability and quality for the long term, or capitalizing on trends and viral marketing for quick profits.</li><li>Around 70% of F&B trends are influenced by social media platforms like TikTok, Instagram, and YouTube.</li><li>Businesses can prepare in advance for annual trends, while chasing viral trends requires speed and financial resources.</li><li>Adopting a partnership model can help businesses exit trend-based ventures with maximum profit before the trend fades.</li></ul>

Cooking Up a Hot Mess : F&B Is a Short-Term Business?

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