Coolbeans is redefining sober spaces with vibrant branding and visual identity, offering a youthful and lively environment for social gatherings without alcohol or drugs.
The brand's fresh aesthetic led by Sarah See incorporates a playful tone and stark white backdrop, creating a visually impactful design that hints at the sharp flavors of their drinks.
The Coolbeans wordmark, using a spectrum of greens and blues, symbolizes liberation and energy with a nod to the rainbow and queer communities, enhancing the brand's visual representation.
Coolbeans provides cold brew coffee as a sensory alternative at social gatherings, with meticulously designed packaging and merchandise that reinforce the brand's vibrant and free-spirited message.