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Copenhagen’s GetWhy raises €17M to scale AI-powered consumer insights; eyes US expansion

  • Copenhagen-based consumer research technology company, GetWhy, raises an additional €17M in funding led by PeakSpan Capital.
  • The fund will be utilized to expand operations in the U.S. and strengthen the company's position in the global market.
  • GetWhy's AI-driven consumer insights platform aims to revolutionize market research for enterprises, with a client list including Heineken, Nestlé, Coca-Cola, and Adidas.
  • The company plans to open a U.S. office in 2025 to better serve its American customers and solidify its position as a market leader.

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