<ul><li>Copyright and trademark are crucial for businesses to protect their creations and brand identity.</li><li>Copyright protects original creative works, while trademarks safeguard brand identities.</li><li>Copyright covers literary works, music and lyrics, art, films and TV shows, software codes, and architectural designs.</li><li>Trademarks defend company names, logos, slogans, product names, and distinctive packaging.</li><li>Both copyright and trademark give legal grounds to defend intellectual property against unauthorized use or infringement.</li><li>Registered IPs can be licensed, sold, or used as collateral, opening up new revenue streams.</li><li>Trademark conflicts can arise even between companies in different industries.</li><li>To safeguard IP assets, audit them, register important creative works as copyrights, file trademark applications, and enforce your rights.</li><li>Blockchain technology offers potential solutions for more efficient and transparent IP registration, licensing, and enforcement.</li><li>By proactively protecting your intellectual property, you’re investing in the long-term success and value of your business.</li></ul>

Copyright vs Trademark: Safeguarding Your Creative Assets

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