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Corporate Responsibility’s Role During Disaster Response

  • Natural catastrophes can strike unexpectedly and cause costly damages.
  • Corporate social responsibility plays a crucial role in disaster response by providing support to communities and employees.
  • Companies should plan, network and build relationships with non-profit organizations to prepare for a disaster response.
  • Partnering with local charities lets companies serve their customers, and employees gain positive recognition and significant support for under-served communities.
  • Launch a special match campaign or remind employees of existing matching gifts programs to create a more collaborative story while providing support during a crisis.
  • An effective disaster response plan should be rooted in a company’s values as supporting and reaching out to communities will always be recognized.
  • Engaging with local charities and non-profit organizations, and being well-prepared can help companies to respond quickly to disasters and provide aid during challenging times.
  • Forming disaster response teams can ensure employee volunteers are already trained to understand their roles and responsibilities.
  • Companies should research and understand the needs in all the communities they serve to turn relationships into opportunities for help and support.
  • Having disaster relief funding readily available and aligning donations with local charities can also help employees trust that their impact is greater and more unified.

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