Natural catastrophes can strike unexpectedly and cause costly damages.
Corporate social responsibility plays a crucial role in disaster response by providing support to communities and employees.
Companies should plan, network and build relationships with non-profit organizations to prepare for a disaster response.
Partnering with local charities lets companies serve their customers, and employees gain positive recognition and significant support for under-served communities.
Launch a special match campaign or remind employees of existing matching gifts programs to create a more collaborative story while providing support during a crisis.
An effective disaster response plan should be rooted in a company’s values as supporting and reaching out to communities will always be recognized.
Engaging with local charities and non-profit organizations, and being well-prepared can help companies to respond quickly to disasters and provide aid during challenging times.
Forming disaster response teams can ensure employee volunteers are already trained to understand their roles and responsibilities.
Companies should research and understand the needs in all the communities they serve to turn relationships into opportunities for help and support.
Having disaster relief funding readily available and aligning donations with local charities can also help employees trust that their impact is greater and more unified.