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Could AI Slop Be Key to Personalised Social Media Campaigns?

  • AI-generated content is gaining interest among social media users, with 25% of US respondents in a survey expressing interest in AI-generated content from artists and musicians.
  • Brands are leveraging AI capabilities to automate their marketing initiatives and create personalized campaigns for different communities.
  • Companies like Databricks and Oracle are using AI to optimize marketing efforts, while Meta is working on incorporating AI-generated content directly within social media platforms.
  • AI-driven algorithms are shaping the digital platform and the future of content curation on platforms like Facebook and Instagram.

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