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Hrexecutive
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Could that new hire be a deepfake? These pros say the risk is growing
- AI-generated fake videos, photos or audio are increasingly being used to impersonate job candidates and company executives
- Recent research from iProov reveals that fewer than one in four participants could accurately detect high-quality deepfakes.
- Michael Marcotte, founder of artius.iD, warns that HR departments are especially vulnerable because of their access to extensive personal and corporate data.
- Deepfake attacker can clone voices and likenesses, impersonate executives and manipulate employees.
- HR executives must strengthen their cybersecurity defenses to prevent deepfake-fueled attacks.
- A deepfake scam targeting British engineering firm Arup resulted in 25$ million loss. CyberArk researchers say nearly 2/3 of office workers prioritize productivity over cyber practices.
- 70% of technology decision makers acknowledge the potential impact of AI-enabled cyberattacks. Nearly two-thirds of organizations are implementing cybersecurity measures to combat deepfakes, but 62% worry their efforts are insufficient.
- Business leaders must prioritize investments in cyber skills development where comprehensive and robust cyber expertise must be provided to experts.
- Enterprises are beginning to realise they're not doing enough to mitigate these cyber risks.
- The urgency for more comprehensive and proactive cybersecurity strategy is essential.
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