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Cracking EdTech Growth: Free Courses, Early Access, Sales Team - What Works the Best
- Adapting the product is only half the challenge in a new market; connecting with users is equally important.
- The assumption that offering trial courses would attract users in the U.S. market did not work as expected.
- Experimenting with free courses by splitting projects, collaborating with influencers, and tweaking review formats did not lead to significant results.
- Free courses lacked emotional investment from users, leading to low commitment and enrollment rates.
- Introducing an early start model with upfront fees, partial program access, and human support proved successful for attracting and engaging students.
- Conversations with students about their goals and motivation helped in guiding them towards suitable courses.
- Mini-courses offered as free standalone experiences improved brand awareness and trust-building.
- Key takeaways include the importance of guidance, commitment, cultural adaptation, and transparency in EdTech growth in new markets.
- Reflecting on user behavior and preferences, rather than just analyzing results, is crucial for building trust and driving real growth.
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