<ul><li>Candy Crush Saga, launched in 2012, has become a global phenomenon in the casual gaming industry, with over 3 billion installations and generating significant annual revenue.</li><li>Challenges faced by Candy Crush include early-level churn and retention plateau, leading to initiatives in personalized onboarding, social features, and contextual monetization strategies to address player engagement and revenue growth.</li><li>Three key experiments were conducted by Candy Crush, including Candy Coach Onboarding, Candy Squad social feature, and Boost Vault + Personalization to optimize player experience and engagement, with variant C showing the highest uplift in key metrics.</li><li>King, the studio behind Candy Crush, implemented AI-powered level difficulty adjustment, Boost Vault mechanics, Candy Squad community engagement, and improved character-led onboarding based on successful experiments, showcasing the game's evolution through data-driven innovation and player-centric design.</li></ul>

Cracking the Candy Code

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