Rădăcini Long Charmat's packaging design showcases understated luxury through minimalist and confident branding aesthetics by True Agency.
True Agency's vision focused on building the visual identity around the unique physical presence of the Rădăcini Long Charmat bottle, resulting in intentional minimalism and structured design.
The design emphasizes the power of intentional minimization, with every detail serving a purpose to enhance proportion, balance, and clarity, showcasing a masterclass in deliberate decision-making.
Typography, the use of gold foil, and a refined visual system contribute to the elegance and sophistication of the Rădăcini Long Charmat packaging design, inviting a closer look and reflecting the quality of the product.