<ul><li>How&How partnered with Big Cartel for a repositioning and rebrand to reflect simplicity and encouragement for entrepreneurs.</li><li>The new identity is described as "scrapper", authentic and self-made, resonating with the artists and businesses it serves.</li><li>Inspired by notebook ideas, the illustration style sets a free-spirited tone, along with punchy and motivating brand voice.</li><li>The rebrand includes Risograph textures, rich color palette, and updated logo while respecting indie roots and empowering creators.</li></ul>

Crafting Indie Identity and Branding: Big Cartel's New Look

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