<ul><li>Designer Billur Eda Bilgi of The Working Assembly crafted authentic and joyful branding and packaging design for Yim coconut water, emphasizing natural hydration and quality ingredients.</li><li>Yim, founded by Fede and Marco in Thailand, aims to provide natural hydration alternatives without artificial ingredients or added sugars, promoting mindful hydration through their 'Daily Yim' concept.</li><li>The branding reflects authenticity and natural ingredients with lo-fi photography, typography inspired by street market signage, and a color palette drawn from vibrant fruits like mangoes and pineapples.</li><li>The packaging design integrates educational fruit stickers, texture elements, and bold fruit colors, creating a cohesive visual identity that communicates Yim's commitment to natural, mindful hydration.</li></ul>

Crafting Mindful Hydration: The Yim Branding Story

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