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Crafting Playful, Culture-Driven Digital Narratives: Christie Wu on Designing for the Mumbai Gallery Association and Beyond

  • Christie Wu, a concept-driven digital designer, discusses designing for the Mumbai Gallery Association (MGA) and beyond.
  • Wu and Naomi Shah collaborated on the MGA website, working remotely to create playful, inventive designs.
  • The MGA website features a clean, easy-to-read layout with bold typography, subtle animations, and bright accent colors.
  • Wu spearheaded technical aspects of web development, such as working with CSS and JavaScript to create custom shapes on the Mumbai Gallery Weekend site.
  • The duo focused on ensuring MGA's brand identity remained prominent while highlighting the galleries and artists featured.
  • The pop-up MGA site features dynamic scrolling animations and vibrant background colors, creating a unique and immersive experience for users.
  • The website offers a comprehensive database where visitors can virtually browse each gallery's shows, enhancing engagement and accessibility.
  • Wu and Shah drew inspiration from other contemporary art institutions to create an international, design-forward, and contemporary identity for the MGA website.
  • The MGA website has expanded awareness of Mumbai's art scene beyond Instagram and generated excitement and engagement on social media.
  • The project created an accessible, user-friendly repository for all things art in Mumbai, making it a go-to source for local and international visitors alike.

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