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Crafting Today’s Childhood: How Indian MSMEs are Reimagining Kids' Products
- Indian MSMEs and start-ups are creating innovative and sustainable children's products.
- They are driven by a growing consciousness among parents who seek products that support developmental milestones while being eco-friendly.
- DoughRe'Mom, founded by Deepti Bhandhari, creates eco-friendly playdough.
- VeeCap by BarathiDevi Garments, led by Santhosh Kumar, specializes in comfortable children's wear.
- Through their products, entrepreneurs aim to contribute to the child's growth and development while being kind to the planet.
- Their products are successful in the Indian market, with DoughRe'Mom's revenue growing 5X in just five years.
- Walmart Vriddhi, a free supplier development program, provides support to these MSMEs by giving them access to digital training, mentorship, and business advice.
- Entrepreneurs have leveraged this program to transform their traditional business models and establish a strong online presence.
- The impact is clearly visible in their growth trajectories, with BarathiDevi Garments witnessing an impressive 275% growth.
- The success stories of these businesses demonstrate the potential of small businesses in the children's product industry while maintaining a commitment to quality and sustainability.
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