Acrea, a Swiss consultancy, underwent a rebranding project with Alphamark to align their visual identity with their expertise and personalized approach in Digital Finance and Digital Health.
The rebranding focused on keeping the design approachable with clean layouts and human-centered photography to add a human touch to the often-impersonal digital world.
Key elements of the rebranding included a logo symbolizing continuous digital transformation, a flexible brand symbol for consistency across different mediums, strategic use of colors for warmth and contrast, and clear typography for easy communication.
The comprehensive rebranding approach by Alphamark for Acrea extended beyond visuals to ensure consistency in all brand elements, reinforcing Acrea's position as a professional consultancy in the Swiss financial market.