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Crafting Visual Identity: Acrea's Digital Transformation Journey

  • Acrea, a Swiss consultancy, underwent a rebranding project with Alphamark to align their visual identity with their expertise and personalized approach in Digital Finance and Digital Health.
  • The rebranding focused on keeping the design approachable with clean layouts and human-centered photography to add a human touch to the often-impersonal digital world.
  • Key elements of the rebranding included a logo symbolizing continuous digital transformation, a flexible brand symbol for consistency across different mediums, strategic use of colors for warmth and contrast, and clear typography for easy communication.
  • The comprehensive rebranding approach by Alphamark for Acrea extended beyond visuals to ensure consistency in all brand elements, reinforcing Acrea's position as a professional consultancy in the Swiss financial market.

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