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Create an Online Donation Receipt that Leads to More Donations
- Nonprofits need to make sure that their donation receipts are warm, sincere, and prompt to make donors feel great about the giving experience as it plays a vital role in securing a future gift from the donor.
- The donation receipt is part of building a strong donor relationship and it should be friendly, professional, trustworthy, and helpful.
- Nonprofits can make donors smile by taking an ambassador approach to crafting a perfect donation receipt rather than having a generic and bland one.
- Crafting a perfect donation receipt is a great opportunity to wow donors and make them feel amazing about their contribution.
- A warm, conversational tone and personalized salutation in a receipt can help build a connection between you and your donor.
- Including a photo or video of how the gift the donor made was used can go a long way in making the donor feel like their gift was worthwhile.
- A prompt, well-written receipt demonstrates to the donor that the nonprofit is well-organized, values professionalism, and a well-written receipt gives the donor a reason to keep supporting the nonprofit.
- An online donation receipt can increase the likelihood of repeat donations. A winning formula for a flawless donation receipt includes using a real person’s name, personalized salutation and a warm, conversational tone, and hero language to make the donor feel amazing.
- Organizations should try to put as much thought into their donation receipt as they do into an appeal for money. A thoughtful, personal donation receipt will help secure the next gift, while an appeal for money will get a gift right now.
- By following an ambassador approach, nonprofits can nail their donation receipts and make donors smile rather than shrug, inspiring them to donate again and again.
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