Over 80% of customers prefer to buy from brands that provide personalized experiences, which can be achieved through AI tools.Predictive analysis with AI helps in predicting customer needs, addressing issues proactively, and sending personalized reminders to customers.Protecting customer data is crucial with AI tools to ensure compliance with data privacy laws and build trust with consumers.Generative AI can offer hyper-personalized product recommendations, leading to potential sales increase and improved customer experience.