<ul><li>The 'Bike For Brain Health' project showcases a powerful visual identity created by designers Zoë Boudreau and Jesse Shaw, supporting dementia research and care.</li><li>The visual concept revolves around a dynamic bike that symbolizes the disorientation caused by dementia while reflecting determination to find a way forward.</li><li>The branding extends to posters, social media mockups, and practical applications like wayfinding signage and a mobile app screen, enhancing brand recognition and engagement.</li><li>The project's success, winning gold in the Young Lions competition's design category, highlights how thoughtful art direction can emotionally connect with people and elevate a cause beyond just aesthetics.</li></ul>

Creative Branding: Bike For Brain Health Visual Identity

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