<ul><li>Designers often assume everyone has context, a mistake that results in a blank look when presenting ideas.</li><li>The most common mistake is to provide too much context, but too little context doesn't help either.</li><li>Creative briefs are a versatile and powerful way to provide the right amount of context for design projects.</li><li>Eric Karjaluto highlights the importance of creative briefs in his book 'The Design Method: A Philosophy and Process for Functional Visual Communication.'</li></ul>

Creative briefs: the best way to track design projects if you’re short on time

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