Creative Commons (CC) has introduced 'CC Signals' as a new initiative to indicate how content can be reused by AI systems, aiming to set norms for the machine learning era.
CC Signals serve as a preference signalling framework for datasets used in AI model training, emphasizing reciprocity, shared benefit, and openness.
Unlike traditional licenses, CC Signals combine legal and normative tools, incorporating both machine and human-readable elements to promote ethical data exchange in the AI era.
The project is in the feedback phase, with an alpha release scheduled for November 2025, inviting community input to shape an open AI ecosystem grounded in reciprocity.