<ul><li>Credit unions, particularly smaller banks, are embracing member input to drive innovation and attract more primary account conversions.</li><li>53% of credit union members have chosen credit unions as their 'top of wallet' financial institution, leaving room for credit unions to increase card usage.</li><li>To meet members' digital needs, credit unions are planning to invest in self-service solutions like mobile banking and digital onboarding.</li><li>Top-performing credit unions invest in innovation, aligning with customers' preferences 77% of the time, resulting in lower member churn and higher assets.</li></ul>

Credit Unions Turn to Members to Help Shape Innovation

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