Twiddles, a health-focused snacking startup co-founded by former cricket star Yuvraj Singh, aims to achieve Rs 125 crore in annual recurring revenue (ARR) in the upcoming financial year.
Within three months of its launch, Twiddles claims to have gained thousands of customers and is on track to generate Rs 2 crore in monthly recurring revenue (MRR) next quarter.
India's premium snacking segment is expected to grow from Rs 42,000 crore to Rs 95,000 crore by 2032, and Twiddles aims to capitalize on this market by providing high-protein, clean-label snacks.
Twiddles plans to expand its product range, collaborate with influencers, and establish an omnichannel retail strategy to sustain its growth in the snack industry.