<ul><li>Indian cricket star Virat Kohli has joined The World Bowling League as a strategic investor to help reposition bowling as a mainstream spectator sport.</li><li>The WBL, founded by Adi K. Mishra, aims to transform bowling with innovative formats, iconic venues, and cutting-edge technology to elevate the sport globally.</li><li>Kohli's involvement adds significant visibility to the league, given his immense social media following of over 270 million, making him one of the most influential athletes worldwide.</li><li>Adi K. Mishra expressed excitement about Kohli's partnership and shared his vision to redefine bowling, highlighting the intricate challenges and global potential of the sport.</li></ul>

Cricket legend Virat Kohli joins The World Bowling League as a strategic investor

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