<ul data-eligibleForWebStory="false"><li>Cris Beswick, a seasoned advisor on innovation, emphasizes the importance of real, measurable innovation that transforms organizations.</li><li>Many companies fail at innovation by aiming too high, chasing disruption without clear goals, and not embedding innovation into their culture.</li><li>Beswick advocates for seeing innovation as a capability that requires alignment in strategy, governance, tools, leadership, and culture.</li><li>Middle managers are highlighted as key drivers of innovation, needing support and structures to innovate effectively, along with the necessity for dynamic innovation plans and human-centric approaches over reliance solely on artificial intelligence.</li></ul>

Cris Beswick on Why Innovation Fails and How to Build It Into the DNA of Your Company

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