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Crisp Adds $17M to Bring Data Connectivity and Insights to All Facets of the CPG Supply Chain
- Data insights and connectivity platform Crisp has raised $72m in a series B funding round, including $17m from new strategic investors, and bringing its total funding raised to about $97m since inception.
- The platform, which helps companies optimise their supply chains and reduce waste, connects manufacturers, distributors and retailers to real-time point-of-sale data and supply chain data.
- With over 6,000 customers since its last funding round in February, Crisp is working to make near-zero waste supply chains a reality, and counts 80 of the top 100 CPG brands among its clients.
- Crisp's service enables faster decision making and unlocks greater visibility and collaboration across the supply chain to optimise logistics, reduce wastage, bolster sustainability, drive sales growth and enhance marketing strategies.
- Investors in the funding round included Wellington Management, Toshiba, DNX, Socium Ventures, and Prologis, as well as early investor FirstMark.
- The company will use the funding to expand its reach into both CPG and retail channels, as well as to support new data partnerships.
- Over the next six months, Crisp plans to expand its presence in the NorthWest Arkansas and Minneapolis markets by connecting CPG brands with data to enhance retail relationships.
- CEO and Founder Are Traasdahl founded Crisp, the only agnostic platform that ingests, normalises, analyses and distributes data, after witnessing first-hand the disparities of the food supply chain while travelling.
- Traasdahl concluded that slow moving, inaccurate, or unusable data cause much of the waste in the industry, which operates reactively rather than proactively
- Crisp plans to grow the business through strategic hires and innovation; its focus is on AI and developing a semantic layer for retail.
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