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CRM provider Creatio launches first ‘AI native’ platform with agentic digital talent built-in
- CRM provider Creatio has launched an 'AI native' platform during its Creatio.ai Live Executive Presentation.
- The new CRM focuses on AI as its primary interface, with a chatbot prompt for user interactions.
- Creatio offers 'Digital Talent' within its CRM for automating repetitive tasks, enhancing customer experiences.
- The updates aim to streamline operations, improve customer experiences, and enable scalability without workforce constraints.
- Creatio, formerly Bpm'online, has attracted clients like Hyundai, BEEAH Group, and TPBank with its adaptable CRM solutions.
- The company reported milestones such as a 132% net retention rate and 10 million daily workflows executed in 2021.
- With a recent $200 million investment, Creatio plans to enhance its no-code and AI capabilities for enterprise CRM solutions.
- The AI-native CRM integrates AI into its platform to automate tasks, provide personalized AI agents, and enhance user experiences.
- Creatio emphasizes the integration of human and Digital Talent in its CRM, offering personalized AI agents tailored to individual users.
- AI in Creatio's CRM automates manual tasks, provides recommendations, and enables real-time decision-making based on AI insights.
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