<ul data-eligibleForWebStory="true">Cryptocurrency adoption has surged, particularly in Europe and among younger demographics.Positive factors like the launch of US crypto ETFs and favorable policies have boosted confidence.Gemini's survey in H1 2025 involving 7,200 consumers across several countries gauged awareness and attitudes toward crypto.Europe saw the highest growth in crypto ownership, led by the UK and France.Younger generations, particularly Millennials and Gen Z, dominate crypto investment compared to Gen X and Boomers.Memecoins have played a role in attracting new investors, acting as a gateway to other established cryptos.France leads in memecoin adoption, followed by other countries, with significant trading volume in this category.Spot crypto ETFs are gaining popularity globally, with a notable increase in US and European markets.The support for digital assets by the Trump administration has positively impacted crypto adoption and confidence.