Printemps, a popular luxury retail chain in Europe, is set to become the first major retailer in the region to accept cryptocurrencies for payments.The company has partnered with Binance Pay and Lyzi to offer customers the option to pay using various cryptocurrencies.The integration of crypto payments will be available in over 20 Printemps stores across France and serve over 6.5 million French customers.The collaboration between Printemps, Binance Pay, and Lyzi has been recognized with an award for innovative collaboration in the retail industry.