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Crypto Goes Luxury: Printemps Becomes Europe’s First Major Retailer To Join The Trend

  • Printemps, a popular luxury retail chain in Europe, is set to become the first major retailer in the region to accept cryptocurrencies for payments.
  • The company has partnered with Binance Pay and Lyzi to offer customers the option to pay using various cryptocurrencies.
  • The integration of crypto payments will be available in over 20 Printemps stores across France and serve over 6.5 million French customers.
  • The collaboration between Printemps, Binance Pay, and Lyzi has been recognized with an award for innovative collaboration in the retail industry.

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