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Crypto Travel Surges as Binance Pay and Travala Redefine Global Tourism

  • The amount of cryptocurrency used to pay for travel reservations on Travala increased to over $80 million in 2024.
  • Travala’s overall gross revenue increased by 73%, going from $59.6 million in 2023 to $103.3 million in 2024, driven by increased cryptocurrency use.
  • Binance Pay is Travala’s most popular external payment method, accounting for 8.5% of all transactions in 2024.
  • Binance Pay and Travala.com showcase the growing use of cryptocurrency in the travel industry in a record-breaking year for cryptocurrency-driven bookings.
  • The first cryptocurrency travel booking on Travala using AVA tokens occurred on July 20, 2018.
  • Crypto-powered travel has become a rapidly expanding sub-industry within tourism due to the demand for borderless and digital experiences.
  • Binance Pay is leading the shift from crypto as an investment tool to real-world utility, particularly in the travel sector.
  • Travala’s revenue growth and the rise in crypto payments show the increasing acceptance and usage of cryptocurrency in the travel space.
  • Crypto tourists spend 2.5 times more per trip than fiat currency users, with an average booking value of $1,211 per transaction.
  • Crypto travelers are more impulsive, booking closer to departure, staying longer, and showing higher rates of repeat purchases compared to fiat currency users.

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