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Cryptocurrency sports sponsorships set to surge in 2025, new data shows
- Crypto sports sponsorships have risen 22% in early 2025, with 22 deals in two months.
- High-profile deals include Gate.io with Red Bull Racing and Coinbase with Aston Martin.
- Cryptocurrency firms aim to boost brand visibility and mainstream adoption through sports exposure.
- The surge reflects a strategic push to solidify crypto's place in mainstream culture.
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