<ul><li>Cupra invited Ars to check out its cars and hear about its plan to launch in the US, despite the challenging market.</li><li>Cupra, a brand under the Volkswagen Group, is positioned as a Spanish Polestar, focusing on design and performance.</li><li>Cupra aims to fill the gap between mass market and premium brands, targeting a younger customer base.</li><li>Chief Brand Officer Ignasi Prieto emphasized that Cupra is not a brand for everyone.</li></ul>

Cupra is all about affordable cars, funky styling, electrified performance

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