<ul><li>Volkswagen Group introduces new brand 'Cupra', a high-performance marque which may hit the market soon.</li><li>SEAT, a subsidiary of Volkswagen known for affordable pricing and edgier styling, produces Cupra vehicles with a focus on hatchbacks and SUVs.</li><li>Cupra's newest model, the Terramar, based on Volkswagen's MQB platform, aims to enter the American market as a sporty brand positioned between VW and Audi.</li><li>The brand's aspirations include introducing models like the battery-electric Formentor and a mid-sized SUV in North America, raising questions about the need for more brands under Volkswagen Group.</li></ul>

Cupra: More Brand Sprawl from VW?

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