Bengaluru-based cloud kitchen startup Curefoods has roped in Bollywood actor Hrithik Roshan as an investor and brand ambassador.
Curefoods is repositioning its flagship brand EatFit under 'Kitchens of EatFit'.
The Kitchens of EatFit houses eight brands, including EatFit, HRX by EatFit, Great Indian Khichdi, Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.
Curefoods aims to establish 'Kitchens of EatFit' as a mark of trust, focusing on food safety and nutrition with zero chemicals, zero trans fat, and ISO-certified kitchens.