<ul><li>Cold calling remains a prevalent strategy in sales organizations, with approximately 80% utilizing it and nearly 75% making up to 50 cold calls per week.</li><li>Effective cold calling involves organizing thoughts, using sales scripts as guides, and personalizing each call through pre-call research on leads.</li><li>Statistics show that various resources like CRMs, sales engagement platforms, and contact databases are instrumental in successful cold calling campaigns.</li><li>The integration of digital tools and adherence to best practices like research-driven and personalized approaches are essential for maximizing the effectiveness of cold calls.</li></ul>

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