<ul><li>Data activation platform Hightouch has raised $80 million in Series C funding, led by Sapphire Ventures, valuing the company at $1.2 billion.</li><li>Hightouch offers a composable customer data platform and AI-powered marketing tools to help marketers run tailored campaigns and enhance sales leads.</li><li>The platform operates on top of a company's existing data infrastructure and integrates with over 250 tools, including Databricks.</li><li>Hightouch's AI decision-making product automates and personalizes communication with customers, helping companies send relevant messages and increase customer engagement.</li></ul>

Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures

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