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Customer Journey Research: 5 Steps w/ Examples
- Understanding customer journey research is essential for creating meaningful user experiences and achieving long-term success.
- Customer journey maps are visual tools that showcase the customer experience across all touchpoints, created using insights and data from journey research.
- Every digital customer journey has five key stages such as Awareness, Consideration, Decision, Retention and Advocacy.
- Customer journey research offers organizations an opportunity to pinpoint sticking areas from customer feedback and address them.
- A well-crafted customer journey map template guides users towards actions that can boost conversion rates.
- Customer journey research can help organizations make data-driven decisions for product development and refinement.
- Customer journey research is a great tool for businesses as it offers powerful insights into what drives retention and conversion.
- Stages of customer journey include Identifying research goal, Creating target customer persona, Recruiting participants, Collecting customer feedback and creating Customer journey maps.
- Customer journey research should occur throughout the product lifecycle and not just one-off project.
- Some key customer journey research methods include User interviews, Customer satisfaction surveys, A/B testing, Competitor analysis and Website usability testing.
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