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D2C Babycare Brand Bumtum Laps Up INR 122 Cr From Pantomath Capital To Boost Exports

  • D2C brand Bumtum's parent company, Millenium Babycares, has raised INR 122 Cr ($14.5 Mn) from Pantomath Capital-managed Bharat Value Fund (BVF).
  • The funds will be used to expand the startup's manufacturing unit and strengthen its presence in general trade (GT) and export markets.
  • Millenium Babycares operates in the baby care, femcare, and adult care products categories and sells its products under the brands Bumtum, Elduro, and Freeme.
  • The company has witnessed a CAGR of 53% between FY20 and FY24 and reported a revenue of INR 585 Cr in FY24.

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