<ul><li>D2C beauty and personal care brand Pilgrim has raised INR 200 Cr (about $23 Mn) to strengthen its offline presence.</li><li>Existing investors and new investors, including Narotam Sekhsaria Family Office, Vertex Ventures SEAI, Mirabilis Investment Trust, Vertex Growth Fund, and Anicut Equity Continuum Fund, participated in the funding round.</li><li>The funding will be used to expand the brand's omnichannel presence, focus on offline growth, invest in research and development, and build on existing online profitability.</li><li>Pilgrim, founded in 2019, sells beauty and body care products using natural ingredients and has plans to tap into the growing D2C market, which is expected to become a $300 Bn opportunity by 2030.</li></ul>

D2C Brand Pilgrim Raises INR 200 Cr To Strengthen Offline Presence

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